Definitive Vision Announces Plans to Expand in Midtown Crossing

Definitive Vision, Midtown Crossing’s full-service eye care center, is marking five successful years in the neighborhood with plans to almost double in size – a dramatic expansion with an eye on enhanced patient service.

“This will give us more room to work with patients. We will have additional desks for dispensing and adjusting glasses. It will give us the ability to add more staff as we continue to grow,” says Dr. Shannon Elwood, optometrist and owner.

The expanded Definitive Vision, which can also accommodate additional frame lines and new exam equipment, will be located one door to the east of the current office. Dr. Elwood expects to make the move in February. In the meantime, it will be business as usual at 3157 Farnam St.

“Our location has provided the perfect mix of nearby business professionals to see during their lunch hour or right after work as well as those who live nearby and want to support their community businesses,” Dr. Elwood says.

Definitive Vision utilizes the latest in eye exam techniques, technology and equipment, and offers the most contemporary trends and fashions in prescription eyewear. It joins a list of successful businesses – including Callahan Financial Planning, Garbo’s, and Hutch – that have expanded their footprint in Midtown Crossing and Omaha’s resurgent urban core. Other “local stars” have opened dual concepts within the neighborhood: The Grey Plume and Provisions by The Grey Plume, Brix – a Wine and Spirits Experience and Grane, and Corky Canvas and Corky Boards.

Definitive Vision opened in 2011. It accepts most insurance plans, including VSP, Eyemed, Blue Cross Blue Shield and Medicare.


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